Headaches aside, Gold Pills by Tobias Wong & J.A.R.K is an artistic work that is “analogous to our culture’s obsession with luxury and consumption, these 24K gold leaf capsules turn your innermost parts into chambers of wealth.” According to CITIZEN: citizen, “Gold Pills are part of the INDULGENCE range designed through the collaboration of Tobias Wong and Ju$t another Rich kid (Ken Courtney) in 2005, who suggested “Like an addict, all I want is more. Like celebrity and celebrity culture, demand for luxury items is completely created.” As an extension of our obsession with fame, celebrity, and commodities, they designed a line of luxury objects: INDULGENCES (for the man who has absolutely everything). INDULGENCES addressed the creation of and demand for the unnecessary, directly commenting on the ever-expanding market of luxury items in our culture, seven INDULGENCES were created”
Yes, that is real gold, 24K gold leaf within those capsules.
I love their work and never tire from their ability to make some large and poignant statements with simplistic and clever measures. If you haven’t already check out the other works curated by Phillip Wood, creative director of one of the best online galleries in the world CITIZEN: citizen.
Photo via: CITIZEN: citizen